Successful insurance agents are always informed on how they can improve personally and professionally. In this day and age of fast-paced life and a rapidly disappearing face-to-face communication style, the professional has to adapt. First, your personal good health is an important part of the success of your business.
Second, I will outline some proven business and customer satisfaction strategies that will guarantee you a thriving business and continued success well into the future.
Taking care of your personal health is very often overlooked. The daily lives of professionals are filled with professional fatigue and responsibilities.
Many of us have to deal with the needs of family, parenting, and other essential chores on a daily basis. Even routine tasks like taking the dog to the vet, buying groceries, and paying the bills, among others, can become daunting tasks.
In the end, we will be exhausted and possibly sick. There are strategies for maintaining a healthy mind and body. Start having a social life outside of work. Just like your daily to-do list at work, start planning a social to-do list. In other words, remember to have fun. Listen to your favorite music for a few minutes every day. Attend a concert or a musical evening. Go out to dinner occasionally.
Exercise. Start going to the gym or fitness club. A healthy physical body will give the hard working professional the energy needed to be both highly productive and active socially. Go for a short walk in your neighborhood. Get fresh air and breathe.
Use your time wisely. Poor time management can be costly. Missing an appointment or being late NEVER looks good.
The customer’s time is as valuable as yours. Besides these tips to stay physically healthy, don’t forget your mental health. Make sure to stay away from your desk, phone, laptop, or anything else that keeps you tethered to your desk.
So you might ask, what does this mean to me? Many studies have shown that productivity levels drop dramatically for professionals who don’t take the time to play, socialize, rest, and exercise. If you are physically and mentally tired, your customers will notice. Many professionals are well aware of the saying “presentation is everything”.
When you introduce yourself to a potential client, whether by phone or in person, it’s important that you look your best. I don’t know about you, but I would definitely consider teaming up with any sloppy professional or tired and slow to communicate with me.
It can be difficult to convince your potential clients to accept your advice on staying healthy when you yourself seem sick. Model what you are trying to sell. Now that you have important information to help you stay healthy, let’s take a look at some strategies to keep your business thriving and profitable.
Many professional associations offer seminars, talks or continuing education courses. If you are not part of a group or organization in your field, look for courses at a higher education institution. It is imperative that you stay up to date with the latest news or information regarding the type of insurance you offer.
Remember that human psychology courses can help you understand your customers in the long run. Network! Network! Network! Experienced agents know that it is essential to associate with a company that will appreciate their skills. It is valuable to build a customer base with a reliable and solid business that can bring you customers. Your reputation as an experienced, trustworthy and trustworthy insurance agent will ensure you have a successful and profitable business for your clients.
The Psychology of Everything
Building relationships with your clients is an integral part of being successful as an insurance professional. People want quality service. They rely on you to guide them to make the best decision about their insurance needs. If they don’t believe you know what you’re doing (remember continuing education and how you present yourself?), they won’t buy anything you offer. How to gain their trust?
On top of that, if you’ve been notified of a potential client looking for coverage, contact them immediately. As mentioned earlier, people want quality service. A quick returned phone call makes a good first impression. Just this action lets your customers know that you care about their needs and care about their requests.
Then follow through on what you promised in a timely manner. For example, if you say you’ll get back to them within
8 hours with questions, call back within that time.
Make sure to give them the best and appropriate advice you can. Obviously, I cannot overemphasize the “pedagogical” aspect of this article. None of us know the answers to everything and I can say I don’t know the customer’s question. Let them know you will find the answer.
A sound, knowledgeable and experienced insurance agent who truly cares about his clients’ best interests and communicates effectively for a successful business.