10 Steps To Marketing Success For Artists
Are you an artist looking for more of your artwork than just a hobby? Next, taking care of your job so that it generates an income is a must. To do this, you need successful marketing and advertising, which will allow you to start making a living from the production of your art.
Today we’re going to talk about 10 ways to find the market for your work and where you can learn more about what you need to succeed.
Before you draw anything, take the time to research your market. One of the main reasons why artists fail in their pursuit of professionalization is a lack of understanding of what the market wants. Don’t be arrogant to assume that you know everything and that what you are drawing is “right”.
Most likely not, so don’t assume. Go out into the world and see what’s on offer and more specifically what’s on sale. The galleries are full of unsold photos, so ignore them. Ask the owner to show you what sells best, why, and to whom?
Second, remember that what you see on sale is what was made for the previous season. These days, most galleries offer mass-market prints, so you need to know what’s coming next rather than what’s on display right now. Imagine being inspired by an already exposed style to return with a new offer that can now be said to be the “old hat”.
You should visit trade shows to see what publishers, independents and importers will bring to market in the coming seasons. It will even make you take a step back as the artists on display are already working on the next season’s ideas.
However, on the advice of the fair, you can at least sell to galleries equipped with colors and themes in the current context. Most importantly, talk to the editors about your work and ask them about your application submission process.
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If you’re satisfied selling your work as “original only,” you’ll need to build relationships with good, reputable galleries. The value of art lies in the perception of the viewer. For example, if you hang your work in an exclusive gallery you will expect a much higher price than in the local town, so aim high and get it. the best possible wall space.
Talk to many gallery owners and hear what they have to say. Most will be honest about your work and tell you exactly how likely they are to sell in their premises. Wall space is valuable so they don’t waste it. Sometimes you’ll need a thick skin, so be prepared for some harsh criticism. No matter who you are, some will love your work while others will hate it.
Fair retail price discussion based on fair price for you and the showroom. If you’re happy with a price, don’t start to flinch when the showroom says they can sell it for more than double your price. They have to charge taxes to start, then cover all their expenses and find you a buyer before they see a profit for their trouble. So don’t blame them.
Wherever your work is displayed, try to make it so you can talk to potential customers. Art buyers love meeting the artist in person, and you can do a lot of good by showing up even on weekends. Talk to the Library, they will certainly welcome such suggestions.
If you sell your own work, take every opportunity to make yourself known. A great new way to do this is to use a great new website called DebutDay.com (www.debutday.com).
This site is dedicated to capturing the attention of artists by beating the search engine process and scrolling you through everyone to find the latest in the market. It’s inexpensive and you can control what you post and how you present yourself.
This is probably the most active site in a long time and will do a lot to find you posting opportunities as well as to sell to the public. If you are serious about your art, you must use this site.
When creating a new work, try to apply a theme to the collection. Unique pieces don’t do much to help the buying public form an opinion about you or your work. Some will want to find an artist to collect, so unless they can see more than one example of your work, they will find it difficult to do so.
So don’t just focus on one chart, aim for at least three or four in a set, it will greatly help your credibility and contribute significantly to your success.
Whatever you have for sale, make sure it has a title and a written explanation. The public loves a story, it helps them understand your work, get the most out of the visuals and believe it or not, this basic information will help them find a subconscious reason to buy. Your information will make them a “savvy buyer”. This will allow them to impress their friends when they call.
Finally, in my experience, the biggest mistakes artists make is trying to be what they aren’t or trying to convince the public that they are. so. Drawing a woman with one eye in her head doesn’t make you a Picasso, so don’t try to be. Artists like him are famous for creating “style” as well as indispensable artistic ability.
The first rule of creativity is to be true to yourself, unconstrained by the need to conform to what others expect or might consider “art”. If you do not give yourself this right of expression, you
